A look at early live television advertising.  This photograph was apparently one of a series of pictures that followed a young model around, at work and at play.  Here she becomes the face of Schaefer beer.  Her job was to appear in what was basically a televised print ad with the help of an announcer' s voice-over.  The TV station is WPIX, Channel 11 in New York.  

Note the overlapping registration of three color matrices in the upper left-hand corner.  

Click on image to enlarge

Model Story

Unattributed, 1949
vintage tri-color carbro print 
11.5″ × 8.5″